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Is Apple Inc. (AAPL) Preferred in the Workplace?

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In today’s day and age, a growing number of companies are allowing employees to rely on their smartphones to stay connected. For this reason, the “bring your own device” trend is beginning to pick up steam. In short, this means that employees have the right to choose their own smartphone, from Apple Inc. (NASDAQ:AAPL) to one of its many competitors.

For a better idea of how Apple is performing in the enterprise sector, we don’t have to look any further than the recent Good Technology Q1 2013 Mobility Index Report.

Apple Inc. (AAPL)There is no denying the fact that Apple Inc. (NASDAQ:AAPL) is facing stiff competition. That being said, Cupertino is performing quite nicely and there is no reason to believe that this is going to change anytime in the near future.

When you give employees the ability to choose their own smartphone, Apple is definitely one of the companies that is at the top of their list.

Here is some of the more important information from the report, regarding Apple Inc. (NASDAQ:AAPL):

“Among Good’s customers, Apple’s iOS platform remains the clear market leader, and once again claimed the top five spots for device activations. However, the company’s share of activations dropped by more than five percentage  points compared to this time last year.”

As you can see by this quote, Apple is performing well right now. Although this may be the case, Cupertino has seen a drop off when compared to last year at this time. Whether or not this trend continues is something to keep an eye on.

“The Apple iPhone 5 reigns as the device of choice among business users. This is followed by the iPhone 4S, high-lighting the trend of users wanting the latest and greatest in the palm of their hand.”

Once again, this is good news for Apple. The iPhone 5 is top dog among business users. Even better is the fact that the second most popular device is the iPhone 4S. There may be competition out there, but based on this report Apple Inc. (NASDAQ:AAPL) is having no trouble taking home top honors.

As a growing number of companies begin to subscribe to the “bring your own device” train of thought, it will be interesting to see if Apple is able to hold onto its spot at the top or if Cupertino begins to lose ground to the competition.

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