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Jon Steinberg Doubts Amazon.com, Inc. (AMZN)’s Dash-Button Is Anthing But An April Fool’s Joke

Amazon.com, Inc. (NASDAQ:AMZNis making it easier for its customers to reorder their favorite products…or are they? The company is introducing a Dash button, which is a device that will ship customers their product as soon as they push the button. CNBC reported on the news, where Daily Mail North America CEO Jon Steinberg isn’t convinced with Amazon.com, Inc.’s new concept, questioning whether it isn’t in fact, simply an April fool’s joke.

Amazon.com, Inc. (NASDAQ:AMZN), AMZN, Dash

“Are we sure it’s not an April fool’s joke? […]  I’m not totally unconvinced if this is not an April fool’s joke,” Steinberg said.

Steinberg may not have agreed with the new concept introduced by Amazon.com, Inc. (NASDAQ:AMZN) but according to other experts, if people started using Amazon.com, Inc.’s Dash button widely to reorder their favorite products, it could definitely destroy the chances of new retailers in the market. This is the real ‘internet of things’, as you push your button and it orders the thing for you and you don’t have to pull out your device to reorder your favorite items.

Amazon Dash works similarly like the Amazon website’s “Buy It Now” button, but it’s a physical button sent to customers, which they can push and order their favorite items with, without using Amazon’s App Store app or visiting its website through any device. Amazon made it quite easy for its customers to reorder products ,but it’ll also encourage laziness among people.

“[…] But we have gotten so lazy that when you know that you’re running out of coffee or batteries, you can’t pull out your phone […],” Steinberg said.

According to Steinberg, it makes sense if Amazon.com, Inc. (NASDAQ:AMZN) is talking about embedding it in washing machines or in your coffee makers, so it automatically knows what you want to order, but maybe it’s just a test. Amazon.com is trying to help people in reducing their efforts and the stress of reordering their favorite items, which they need again and again after only a short period of time, and Amazon.com is also eliminating the use of mobile devices and apps for this purpose by offering a simple small-sized push button.

“I think the bigger issue is that the button only orders one thing […],” Steinberg said.

Amazon.com, Inc. (NASDAQ:AMZN)’s Dash button can only order one specific item, which could be a negative point of the concept, as there could be lots of buttons piling up at the places of those people who like to reorder many of their favorite items on Amazon.com. If this new concept introduced by Amazon.com, Inc. is real, it will be appreciated mostly by those people who like to make very little effort in ordering the same items again and again, and for those too who like to experience new and different ways of shopping.

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