MacBook Air and MacBook Pro: Every year, CES gives tech companies the chance to show what they are made of. It gives them the chance to showcase new products, hoping to build hype throughout the industry. On Monday, Intel introduced its new Core series lineup that is slated to hit the market later in 2013. What does this have to do with Apple Inc. (NASDAQ:AAPL) you may ask? Well, it is believed that the four generation Core series CPU will be part of the company’s MacBook Air and MacBook Pro updates later this year.
Here is some information from AppleInsider, who is covering CES in great detail:
“While Apple wasn’t specifically mentioned in Intel’s keynote, which focused mainly on the chip maker’s push into smartphones and Ultrabooks, the processors outlined on Monday will likely be powering the MacBook lineup later this year.”
It is safe to say that Apple Inc. (NASDAQ:AAPL) is only interested in using the best of the best in its MacBook refreshes set for later in the year. This is why the 4th generation core processor from Intel is big news for the tech giant as well as those who are thinking about making a purchase.
Kirk Skaugen, head of Intel’s PC client group, had this to say when introducing the the new Core series lineup at CES:
“The 4th generation Core processors are the first Intel chips built from the ground up with the Ultrabook in mind. We expect the tremendous advancements in lower-power Core processors, and the significant ramp of touch-based systems will lead to a significant new wave of convertible Ultrabooks and tablets that are thinner, lighter and, at the same time, have the performance required for more human-like interaction such as touch, voice and gesture controls.”
As you will see, there is a lot of talk about “touch-based systems.” Does this mean that Apple Inc. (NASDAQ:AAPL) is thinking about incorporating a touchscreen into its MacBook lineup?