Apple iMac Release: It has been more than a month since Apple Inc. (NASDAQ:AAPL) released the new iMac to the public. With demand at such a high level, the company is no longer able to ship website orders within 7 to 10 business days. Along with this, resellers are unable to get their hands on fresh inventory.
On Monday, Apple Inc. (NASDAQ:AAPL)’s online store updated its shipping times for the new 27-inch iMac. At the present time, this model is available to ship within 3-4 weeks.
Simply put, Apple is unable to meet customer demand. While never ideal, it is a good problem to have.
Apple Inc. (NASDAQ:AAPL) Press Info
AppleInsider shed some additional light on this topic:
“AppleInsider can also confirm that Apple’s reseller channel is completely out of 21.5-inch iMac units. The 21.5-inch model is advertised at Apple’s online store to ship in 7 to 10 business days, while resellers are feeling the squeeze as Apple struggles to meet its own demand.”
Shortly after Apple began to sell the new iMacs (21.5 inch in November and 27 inch in December), shipping times increased as the company realized that the demand would be too much to handle.
This is not the first news of a shortage in iMac inventory, however. The AppleInsider article adds the following:
“iMac inventory has been in short supply at resellers since September, as Apple began to draw down production ahead of its update. Some major resellers had completely run out of stock of the iMac months before the new models debuted.”
While the general public may not have wanted to believe it, according to AppleInsider, Apple CEO Tim Cook attempted to warn everybody of a “significant shortage” come December.