Integral Ad Science (IAS) Partners with Lyft Media as Its First Media Quality Measurement Platform

Integral Ad Science Holding Corp. (NASDAQ:IAS) on our list of the 10 best marketing stocks to buy right now.

Integral Ad Science Holding Corp. (NASDAQ:IAS) partnered with Lyft Media to offer third-party ad measurement for its in-app inventory on June 12, 2025. This collaboration holds great significance for the company in the context of enabling it to establish itself as a leader in media quality and transparency. Through this partnership, IAS will allow advertisers to validate viewability, detect unwanted traffic, and protect their brands in the rapidly growing in-app media landscape. Integral Ad Science Holding Corp. (NASDAQ:IAS) is among the best advertising agency stocks to buy right now.

Integral Ad Science (IAS) Partners with Lyft Media as Its First Media Quality Measurement Platform

A closeup of a digital newsroom, highlighting the complexity of the modern media landscape.

With this development, advertisers will be provided with enhanced transparency into their media purchases, comprehensive reporting capabilities, and trusted third-party measurement. This will guarantee that ads reach real viewers in a fraud-free manner.

Lisa Utzschneider, CEO of Integral Ad Science Holding Corp. (NASDAQ:IAS), stated: “We are delighted to partner with Lyft as their first media quality measurement platform, providing advertisers with greater transparency into their media buys through trusted and transparent metrics.”

Integral Ad Science Holding Corp. (NASDAQ:IAS) offers a digital media verification platform globally, maximizing advertisers’ return on ad spend while keeping consumer trust intact.

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