There’s no denying that the future of money belongs to cryptocurrency. The influencer marketing sector is one of the most dynamic and fast-growing industries, with a total market projection of 5-10 billion by the end of 2020. indaHash, one of the largest global influencer platforms that currently connects more than 300,000 influencers from 70 markets with Fortune 500 brands such as L’Oreal, McDonald’s, Unilever and more, is introducing their token, the indaHash Coin – in hopes to revolutionize the influencer industry. indaHash intends to enable influencers to effectively enhance management for brand relationships, with their goal being to become the world’s standard currency for settling all influencer activities, letting influencers have their own tokens to build their relationships and bring their fan base to a high level of engagement.
indaHash Coins are intended to circulate between three groups; brands, influencers, and audience. The chain starts when brands use the coin to pay for marketing campaigns with influencers. After receiving the coin they can exchange it for other brands products at a discount for early access. Influencers can also create their own tokens which take advantage of gamification effects to increase audience engagement. The audience can then use the tokens they have collected to exchange them for exclusive actions prepared by influences for their communities. For example, this could consist of customized prizes signed by influencers private meetings or social meet-ups. Of course, the team intends to get the tokens onto an exchange, making them transferable for other cryptocurrencies.
The company currently employs over 130 people in 7 countries and has gained a substantial reputation in the 2 years that it has operated, winning many industry awards in the process. Since its inception in January 2016, the company has grown sales by 300%, as well as amassing a large contingent of influencers on the platform.
According to Barbara Soltysinska, indaHash CEO and co-founder, “As a business, we exist in the digital realm so it makes perfect sense to open up the platform to transactions in cryptocurrency which is rapidly growing in popularity. With the introduction of indaHash Coin, we want to tokenize the influencer marketing world and create a revolution in terms of brand cooperation and audience development, solving a wide range of issues and challenges between influencers, brands and fan bases.”
The team has been working diligently on their ICO, taking into great consideration the thought to the underlying economics of the token, as they have created a system for the circulation of coins throughout the various participants in the influencer economy. To date, the company has been limited geographically because of transaction friction created by current payment mechanisms. By creating a boundless means of payment for all their influencers globally, they will ultimately allow influencers in more countries around the world to cooperate with indaHash and make money from their interests and passions.
indaHash coin will be released as an ERC20 compatible token. The Pre-ICO will begin on November 8th, running for 7 days, with 80% of all indaHash Coins available and 40% bonus. The tokens will have a maximum supply of 400 million IDH, and no new coins will ever be created.
Please watch this video to learn all about the indaHash Coin: