If you’re looking to create a successful trading blog in 2021, there’s good news and bad news. On the one hand, it is easier than ever to create a website, with platforms like Wix making it an intuitive experience by providing all the tools you need. You don’t have to know anything about web development or even have a particularly good eye for design.
On the other hand, the niche is saturated with content, some good and some very, very bad. You need to know what you’re doing to ensure your blog doesn’t just fall by the wayside.
Photo by Adam Nowakowski on Unsplash
In 2021, there are more people trading than ever. While the pandemic left millions of people struggling financially and with less money to trade, it also led unemployed individuals to try something new. Trading has long been a useful way to make money from home, which is exactly what the world needed during the pandemic.
Because of this, there are many millions of people looking for good information about trading. As a blogger, this is what you intend to provide. The problem is that you face stiff competition.
But before you despair, it is important to look at who some of your biggest competition is.
Broker Babble
For the past decade, online trading brokerages have used a specific strategy to draw traders to their service. They do this by creating a ton of content about the ins-and-outs of trading, even offering free guides to get new traders started. This information is provided as if via an objective third party.
This has worked well to position online brokers at the top of search engine results. However, many traders have caught on, and don’t trust these websites for good information. It is not that the information is incorrect, but the focus is more on getting your business than educating you.
Because of this, the saturated nature of the trading blogosphere is not as intimidating. After all, while there are many blogs out there, only a fraction of them come across as trustworthy. This is where you come in. By providing objective information, as well as personal anecdotes and updates, you offer an alternative.
Here’s what you need to do to provide this alternative.
A Welcoming Website
While a website that is incredibly functional and professional-looking is always going to catch the eye, it is not what traders are looking for. After all, this is what the online brokers already provide. Rather, your website needs to be welcoming, making it clear that visitors will find personable content that will help them succeed as traders.
Choose a website theme from the site creator that appears friendly and not too businesslike. You can customize it so as to offer a personal touch, giving expression to the image you present in your day-to-day life.
Speak in a conversational tone, providing stories about your own trading journey. These stories can encompass your successes and your failures, and how you learned from both. There is endless information out there. In order for yours to be deemed valuable, you need to show you are trustworthy – you have been in the same position as your readers and have come through successfully.
Smart SEO
Search-engine optimization (SEO) refers to the tools you use to ensure your blog comes up in Google searches. SEO has been a fixture in the web content world for almost three decades. However, it is constantly changing.
Yet, many people still have the same idea of what SEO is as they did a decade ago. They stuff keywords into their content, hoping that this will attract the attention of search engines. The thing is, search engines have been far more complex than that for a very long time. They look at context, as well as other factors to determine whether your content is what they want to show their users.
Using the right keywords is important, but readability matters more. By using keywords in your headings and meta-content, you have already told the search engine what kind of content you provide. The search engine wants to know if it is good content.
There are a number of strategies you can take to get your SEO up to scratch. If you can reach out to other blogs and become a guest poster, you can include a backlink to your site. Backlinks indicate that a site is trusted by others in the sphere.
You will also benefit by writing blogs about topics that are currently in the public consciousness. Relevance is very important, as search engines understand that users don’t want results that no longer fit the current context.
Starting a trading blog in 2021 comes with challenges. However, there is a huge audience out there. By creating an attractive and personable website, as well as providing content that is relevant and easy-to-read, you can stand out as a trustworthy source of information.
