Hewlett-Packard Company (HPQ), Intel Corporation (INTC), Cisco Systems, Inc. (CSCO): How the Dow (.DJI)’s Tech Stocks Have Fared in 2013

The reason why so many people follow the Dow Jones Industrial Average is that it spans nearly the entire breadth of the market. The Dow goes well beyond traditional industrial stocks: You can find everything from health care stocks to financials and energy companies.

Technology plays a big role in the Dow, and several of its most recent additions have come from that space. Yet investors have been nervous about many of these Dow tech giants, as smaller competitors have gotten a jump on them in lucrative high-growth areas. Let’s take a look at how the five tech companies in the Dow have fared so far in 2013 and what their prospects are for the rest of the year and beyond.

HPQ Total Return Price Chart

Dow tech stock total return price data by YCharts.

The common theme among all of these stocks is that they got their initial success from an area of the technology industry that is under threat from newer innovations. Therefore they have all had to make strategic shifts to seek out new ways to capitalize on their leadership positions.

Hewlett-Packard Company (NYSE:HPQ)

Few stocks spark more heated debate than Hewlett-Packard Company (NYSE:HPQ), which has soared so far this year after plunging throughout 2012. Given the weakness in the company’s traditional core segment — PCs and associated peripherals — Hewlett-Packard Company (NYSE:HPQ) has had to move into the server market in an attempt to seek out higher-margin, cloud-computing-related services. Yet with many of the largest server users putting together their own server designs, it’s far from certain that Hewlett-Packard Company (NYSE:HPQ) can crack into the highly competitive market. And meanwhile, it will probably take longer than many investors would hope for Hewlett-Packard Company (NYSE:HPQ) to put its PC past behind it.

Similar reliance on the PC industry plagues Intel Corporation (NASDAQ:INTC) and Microsoft Corporation (NASDAQ:MSFT). Like Hewlett-Packard Company (NYSE:HPQ), Intel Corporation (NASDAQ:INTC) has looked to its strength in the server chip market to bolster its flagging PC-processor business. But the real future is in mobile chips, and Intel Corporation (NASDAQ:INTC) has given competitors a big head-start in that area despite recent efforts to catch up, such as its planned Haswell chip slated for a June release. Microsoft Corporation (NASDAQ:MSFT) has sought to move in nearly every direction to go beyond its PC-based software core, but it has encountered resistance at every turn, with its smartphone and tablet initiatives thus far showing mixed results at best.

Still, International Business Machines Corp. (NYSE:IBM) has shown that such a transformation can be done. The former hardware giant has done a stellar job of moving into higher-margin server and IT services businesses. In particular, by focusing itself on the big-data needs of businesses seeking to mine voluminous amounts of information for business-enhancing knowledge, International Business Machines Corp. (NYSE:IBM) managed to get an early jump on its similarly sized competitors and remain at the forefront of innovation in tech.