Starting off with just videos of his golf swing and screencast technology tutorials, Marques Brownlee has become one of the most recognizable faces on Google Inc (NASDAQ:GOOGL)’s YouTube community specially in the realm of technology reviews.
From joining the site in early 2008, he has amassed over 2 million subscribers, nearly 200 million video views, coverage from other publications like Business Insider, and praise from the likes of former Google Inc (NASDAQ:GOOGL) VP Vic Gundotra who said the 20-year-old is “the best technology reviewer on the planet right now.”
In an interview with Bloomberg’s Pimm Fox for Taking Stock, Brownlee explains his journey and how he made it on one of Google Inc (NASDAQ:GOOGL)’s biggest services.
Brownlee said that the idea for his channel actually started when he was in high school and he was trying to get information about which laptop to buy. He said that he eventually bought a laptop after deciding which machine to buy partly through the help of YouTube videos. He then made other videos about the laptop so that people could have more material off of which to make a decision.
He said that he couldn’t really pinpoint a time when he blew up on Google Inc (NASDAQ:GOOGL)’s YouTube but noticed that it was like a snowball effect wherein he gradually accumulated the number of subscribers he has today. Nonetheless, he pointed out that in the early stages, when he didn’t have a hundred subscribers but got a couple of thousand views on one video, he realized that people did have an appetite for quality videos reviewing technology.
Brownlee, who now mostly reviews smartphones, tablet and other technology devices running on the various operating systems including Android and iOS, said that his main aim is to make his videos accessible to anyone, may they be seasoned observers of the technology industry or novice phone buyers, by making a conscious effort to tell it as it is and not use overly-technical language.
William Von Mueffling’s Cantillon Capital Management reported owning 512,006 Google Inc (NASDAQ:GOOGL) Class A shares by the end of the third quarter.