The battle for supremacy on artificial intelligence-powered imagery and video tools is heating up. Alphabet Inc.’s (NASDAQ:GOOGL) Google has taken the fight to OpenAI by launching a new AI video generator on May 20. Veo 3 is the new AI-powered solution that can generate video and incorporate audio, an edge distinguishing it from OpenAI’s Sora video generator.
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In addition, Veo 3 can integrate audio that includes dialogue between characters and animal sounds. Google has made the AI tool available to US subscribers as part of the $249.99 a month Ultra subscription plan. It will also be available on the Vertex AI enterprise platform.
The unveiling of Veo 3 affirms Alphabet’s push into AI as it seeks to unlock new growth opportunities. In recent years, there have been concerns that the company could lose its edge online due to game-changing AI innovations. It has already unveiled Imagen 4, an image generation tool that allows people to generate higher-quality images through prompts.
Google also unveiled Flow, a filmmaking tool that allows people to create cinematic videos by describing locations, shots, and style preferences. The push for imagery and video tools powered by AI is part of the tech giant’s push to capture more AI enthusiasts into its network, as it also seeks to unlock new monetization opportunities.
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