Google Inc (GOOG)’s Road to $1000: Amazon.com, Inc. (AMZN), Microsoft Corporation (MSFT)

More importantly, Google has the infrastructure readily in place, as well as the enormous scale required to be successful in the cloud. Google’s Enterprise business continues to gain traction amongst the biggest companies in the world, and is now growing at an impressive rate. Large corporations and govt. agencies are moving their business to the Google Cloud. There are immense growth prospects, and Google has the potential to bring in millions of incremental revenues from the sector.

4.Google’s cash cow

More online users translate into higher search volumes for Google’s search function. Google is substantially ahead of allcompetitors in the global search engine marketplace. The highly targeted mechanism of search advertisements prompts marketers to use more search ads.

However, due to more consumer time being spent on mobile and on apps, Google’s Cost-per-click (CPC) is on the decline. And also, part of that decline was due to the increased number of ads being placed in international markets, as Google has a huge presence outside the U.S. Google continues to portray more ads in its search platform, as evidenced by the healthy growth of 24% year-over-year in aggregate paid-clicks in its most recent quarter.

Competitors like Microsoft Corportion (NASDAQ:MSFT) attract a lot less advertisers relative to Google. And over time, marketers of all sizes will embrace ads on Google’s search function even more.

Google has, in the past, managed to grow by acquisitions, and can easily acquire a number of companies with its huge cash position as well. It is reasonable to believe that Google will be a major beneficiary of a number of secular long-term consumer trends. Increased accessibility through mobile devices, higher penetration rates in certain markets and faster Internet connectivity etc. will jointly provide substantial tailwind for growing Google’s fortunes.

The article Google’s Road to $1000 originally appeared on Fool.com and is written by Ishfaque Faruk.

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