Google Inc (NASDAQ:GOOGL)’s future in Europe will be on trial today as the European Parliament votes on what is to become of the search giant. Although the antitrust probe might be the catalyst that has got Google in the position that it is now, it is certainly not the only bone of contention that the Europeans have with the company.
On CNBC, Spanish MEP, Ramon Tremosa, explained why Google’s 90% search monopoly in Europe is causing problems. He mentioned that while monopoly was the company’s right, it shouldn’t abuse that power to unjustly create even more barriers for the competing companies. According to him, the remedies that Google Inc (NASDAQ:GOOGL) proposed fell short of solving this issue.
“[…] Google has proposed three sets of remedies to avoid the ongoing monopoly, and after market tests, the review commission has rejected these set of remedies proposed by Google, because it doesn’t solve its monopoly situation, so this is why we want the level playing field in Europe […],” said Tremosa.
While American lawmakers have warned their European counterparts not to blind themselves with the cloak of protectionism, they don’t realize that this war with the tech giant is not just in the European context.
Cyrus Mewawalla, managing director at CM Research, explained on CNBC that EU has actually gone as far as safeguarding interest of the US citizens, and tried to shield them from the overarching influence of Google Inc (NASDAQ:GOOGL) as well. To this end, he mentioned the example of the right to be forgotten case in the past.
“[…] In the right to be forgotten case the Europe said that Google Inc (NASDAQ:GOOGL) has to stop Europeans from seeing certain unbiased search results. Google stopped this search results in Europe, but not in America and now the Europeans are telling Google to stop them in America too. So this is a debate where Europe is trying to control what Google does globally […],” informed Mewawalla.
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