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Google Inc. (GOOGL)’s Google Glass Needs A Makeover For A Fashion Appeal: Lance Ulanoff

Google Inc. (NASDAQ:GOOGL)’s push for wearable’s with Google Glass is eliciting debate on whether the device was developed for tech-savvy people, or it can be improved to incorporate a fashion appeal. During an interview on CNBC, TheStreet’s Lance Ulanoff questioned the number of people who would purchase the wearable just because it can collect information.

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“Average consumers are thinking about fashion they are thinking about style. They are not thinking about capturing information, or I’ve got to know everything that is going on or record everything,“ said Mr. Ulanoff

Ulanoff believes that Google pushing for wearable is a good thing as they are the future but a fashion look in terms of the gadget’s design should come into play if success is to be enjoyed in terms of sale. Having spoken to the giant search engine company, Ulanoff believes there could be design changes in the near future, which should make the wearables more appealing in terms of design while maintaining the same functionality.

“I do think the technology is smart. I think the idea of being aware of your surrounding getting informed of information that is relevant to where you are right now is useful. But does it have to be in front of my face? Does it have to be in such a way that am streaming hey I have got information on my head? I don’t think that is the way it has to be,” said Mr. Ulanoff.

The current version of Google glass available may in away be half baked with the possibility of future versions being given makeovers in terms of design and appeal. Google Inc. (NASDAQ:GOOGL) is believed to have incorporated all the feedbacks it has received on the ongoing Google glass testing rounds with a view of making the next version highly appealing to a mass audience.

Google Inc. (NASDAQ:GOOGL) might have closed all its basecamp stores as well as physical retail shops that housed the wearable but there is no doubt it is working on improving its next upgrade.


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