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Google Inc (GOOGL) Does Complete Contacts Manager Revamp

Google Inc (NASDAQ:GOOGL) is revamping its unwieldy contacts manager for the better.

The announcement was made by the technology giant via a post on the Official Gmail Blog penned by Sean Purcell, Product Manager.

People can now see the changes if they head on over to which redirects to a preview of the new additions and omissions from the service. Google is describing the changes as “everyone in one place”.

“Today we’re releasing a preview of the new Google Contacts that makes it easier to keep track of the people you know and get the info you need, fast. The new Google Contacts comes with a fresh look and feel, and conveniently pools together all your contacts, circles, and the people you talk to most in Gmail,” Purcell writes.

One of the main changes to Google Contacts is the application of the company’s Material Design principles in the interface. The whole thing now feels more like the modern software the internet search and advertising giant is rolling out than its software of old.


However, more than just aesthetics, Google Inc (NASDAQ:GOOGL) has also included a better duplicate detection and merging system. Contacts makes it simple to review and merge duplicate contacts into one clean list, the company said.

The cards that display contact information will also blend the user’s own information about someone with what that person is sharing.

Google Inc (NASDAQ:GOOGL) is also saying that if a contact changes information about themselves – say, for example, transfer to a new job or city – contacts will make sure that these changes are reflected in the card for that person.

Google Inc (NASDAQ:GOOGL) has also enabled seeing the latest emails and meetings the user may have had with a contact on the card for that contact.

Overall, the new contacts manager from the company offers a sleek look that’s more organized and easier to manage.

Cliff Asness’ AQR Capital Management owned 398,620 Google Inc (NASDAQ:GOOGL) shares by the end of last year.

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