Google Inc (GOOG), Soaring To New Highs

Google earnings

Google reported first quarter earnings per share of $11.58 compared to analyst estimates of only $10.66 per share. On the other hand, quarterly revenue came in light at around $13.9 billion, when analysts were expecting $14.1 billion. As a side note, I would say that the shift into mobile-ad revenue may be the cause of the performance.

In Q2, if mobile ad revenue is implemented correctly, I believe that Google should do better in terms of revenue. Facebook has the edge now, but Google should gain more as its mobile plan is executed.

I feel this way because of the great numbers posted by Google Inc (NASDAQ:GOOG) in advertising revenue for the quarter. Its advertising business reported revenue of approximately $9.9 billion, an increase of 22% compared to last year’s revenue of $8 billion.

Final thoughts

Google has all the tools at its disposal to continue climbing higher in the coming months. Whether you are a short-term trader or a long-term investor, I don’t think you can go wrong taking a look at this company.

The good part about Google is that it’s branching out into different ways of generating revenue. Although display ads are a huge part of its business, that can all change with its other platforms.

The competition is intense in the online-advertising space, but Google should continue its lead in desktop display ads. Whether it takes market share away from Facebook for mobile-display ads remains to be seen.

Despite this, don’t count on Google Inc (NASDAQ:GOOG) quitting without putting up a huge fight. This company has the money to thwart off competitors as it has $50 billion in cash on hand. With all this information I believe that much more money can be made investing in Google, and that the stock will keep soaring to new highs.

The article Google Keeps Soaring to New Highs originally appeared on Fool.com and is written by Terry Chrisomalis.

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