Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Google Inc. (GOOG): Mobile Searches are for Now, Study Finds

Google Inc. (NASDAQ:GOOG) – a very popular stock play among hedge funds we track –  is constantly on the lookout for ways to make marketing and advertising more effective for itself and for its partners. With the world becoming increasingly more mobile, it has become important for Google to keep up with mobile search. The company recently completed a study of web-search behaviors among those who conduct searches o mobile devices, to get a feel for any differences in behaviors or actions from those who did searches on desktop or laptop computers. Google released the results of the survey Wednesday.

Google Inc. (NASDAQ:GOOG) gave out some of the highlights of the study, which featured more than 300 exit interviews and nearly 2,000 survey responses from mobile search users, and he findings were at least noteworthy to Mountain View to warrant mentioning. The company noted that in general, mobile searches seem to be directed toward making a decision and taking an action, rather than just passive research. A perfect stat for Google and its advertising partners is this – 55 percent of all conversions following a mobile search happen within an hour of that search.

Sergey Brin“We see this immediacy effect with mobile because not only are people potentially closer in physical proximity to a purchase, but they’re also closer to the crucial decision moments,” wrote Google Inc. (NASDAQ:GOOG) product marketing chief Ben Chung in a blog post.

The other noteworthy result of the study, at least for Google Inc. (NASDAQ:GOOG) researchers was what happened after the search. About 75 percent of the mobile searches conducted prompted other actions. Of those searches, more than a third resulted in more research and a fourth involved visiting a web site. While looking at mobile search patterns and behaviors is important, Google seemed particularly interested in tracking user behavior after a mobile search to understand how to best target marketers and advertisers to reach those users quickly and effectively.

“We’re very interested in the post-search experience, and we’re looking at that from any number of different angles,” said Jason Spero of Google Inc. (NASDAQ:GOOG) mobile sales and strategy. “We’re going to continue to come at this from a lot of different angles because it’s mission critical for us.”

What do you think? Is the sample large enough to get a sense for how mobile search differs from desktop or laptop searches? Let us know your thoughts about this or about Google Inc. (NASDAQ:GOOG) in general in the comments section below.

DISCLOSURE: I own no positions in any stock mentioned.

Please see these related GOOG articles:

What’s Next for Google?

Google Caught Wi-Spying, to Pay $7M to States

Prescription Google Glass?

DOWNLOAD FREE REPORT: Warren Buffett's Best Stock Picks

Let Warren Buffett, George Soros, Steve Cohen, and Daniel Loeb WORK FOR YOU.

If you want to beat the low cost index funds by 19 percentage points per year, look no further than our monthly newsletter.In this free report you can find an in-depth analysis of the performance of Warren Buffett's entire historical stock picks. We uncovered Warren Buffett's Best Stock Picks and a way to for Buffett to improve his returns by more than 4 percentage points per year.

Bonus Biotech Stock Pick: You can also find a detailed bonus biotech stock pick that we expect to return more than 50% within 12 months.
Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading...