Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Google Inc (GOOG) Glass Is So Costly and Kooky That It Can’t Miss

Google Inc (NASDAQ:GOOG) Glass is expensive.

Google Glass is unwieldy.

Google Glass is kooky.

Google Glass is something that only rich people can afford to buy and…

Whoa. Stop right there, please.

We just hit on the reason why Google Inc (NASDAQ:GOOG) Glass can’t miss clicking in the U.S. marketplace. It has become recognized as a certifiable American status symbol — and Google Inc (NASDAQ:GOOG) couldn’t be more tickled about this evolution.

Google Inc (GOOG)

Google Inc (NASDAQ:GOOG) Glass follows neatly on the heels of the array of Apple Inc. (NASDAQ:AAPL) products which have as much appeal as status symbols as technological marvels. In their heyday, Apple Inc. (NASDAQ:AAPL)’s computers, phones, tablets and music devices shouted, “I’m a member of a selective club. I fly first-class, buddy, even on a short flight.” As Apple’s luster has faded and competitors have challenged the company, Google Inc (NASDAQ:GOOG) has assumed the mantle of a company boasting innovation and snob appeal.

Google Inc (NASDAQ:GOOG)’s methods deserve some examination. In March, Business Insider pointed out: “Google has selected 8,000 regular people to try out Google Glass, effectively turning its computerized headset into the ultimate status symbol.”

But it is a status symbol that looks unattractive and cumbersome. That’s largely why Google Glass has many detractors. People get the feeling that Google is trying to sell us a gimmick, at least at this early stage.

In May, National Journal observed: “Mocking Glass for its impracticality, goofiness and — oh yeah — its creep factor has become something of a national pastime. There’s nothing wrong with a little satire, particularly when it’s aimed at a company that presumes to tell us what we want before we know it.”

Google was obviously quite shrewd, all along, to present Google Glass an object of snob appeal. In February, Google began taking applications from ordinary citizens to become a part of its exclusive Google Glass Explorer Program and test-drive the sought-after product. To gain access to one of the contraptions, you had to prove you were worthy by informing Google what you wanted to do.

Google played the Glass frontier to the hilt, squeezing out every bit of marketability. It took the application on its Google Plus site and Twitter. The people who wanted to apply had to denote their applications with the hashtag “#ifihadglass.” According to media speculation, there were eventually 145,000 references to #ifihadglass on Twitter and Google+.

Out of all those applicants, Google only selected 8,000 people. By making Google Glass look exclusive, the company succeeded it giving it a special aura and allowing a word-of-mouth appeal to build.

Google Glass is benefiting from its newness. It represents the new frontier of what Silicon Valley and retailers call “wearable technology.”

DOWNLOAD FREE REPORT: Warren Buffett's Best Stock Picks

Let Warren Buffett, George Soros, Steve Cohen, and Daniel Loeb WORK FOR YOU.

If you want to beat the low cost index funds by 19 percentage points per year, look no further than our monthly newsletter.In this free report you can find an in-depth analysis of the performance of Warren Buffett's entire historical stock picks. We uncovered Warren Buffett's Best Stock Picks and a way to for Buffett to improve his returns by more than 4 percentage points per year.

Bonus Biotech Stock Pick: You can also find a detailed bonus biotech stock pick that we expect to return more than 50% within 12 months.
Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.