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Google Inc (GOOG), Apple Inc. (AAPL): Will Anyone Care About This (Do You)?

The takeaway

While Apple is taking, in my opinion, a significant risk with fingerprint technology, the long-term benefits may be worthwhile. Imagine how appealing a similar feature might be for “iOS in the Car,” for example. While you may have few concerns over the security of your smartphone, the security of your car is a different matter. Apple investors should pay careful attention to the reception that this feature gets over the weeks and months following the release, because it has the potential to be a huge immediate risk with substantial long-term rewards.

The article Is Apple’s Expected New Tech a Huge Risk? originally appeared on Fool.com and is written by Doug Ehrman.

Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Apple and Google.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

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