Google Inc (GOOG), Apple Inc. (AAPL): A Numbers Game in the Smartphone Industry

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Top Five Smartphone Vendors, Shipments, and Market Share, 2013 Q1 (Units in Millions)

IDC

Vendor 1Q13 Unit Shipments 1Q13 Market Share 1Q12 Unit Shipments 1Q12 Market Share Year-over-year Change
Samsung 70.7 32.7% 44.0 28.8% 60.7%
Apple 37.4 17.3% 35.1 23.0% 6.6%
LG 10.3 4.8% 4.9 3.2% 110.2%
Huawei 9.9 4.6% 5.1 3.3% 94.1%
ZTE 9.1 4.2% 6.1 4.0% 49.2%
Others 78.8 36.4% 57.5 37.7% 37.0%
Total 216.2 100.0% 152.7 100.0% 41.6%

Bottom line

Android is strengthening its position in all different classes of the smartphone industry through its manufacturers such as LG and Samsung. Apple Inc. (NASDAQ:AAPL) still needs to improve its performance in the Asian markets, especially China, and this might motivate the technology giant to finally launch a medium range iPhone. Microsoft Corporation (NASDAQ:MSFT) and Research In Motion Ltd (NASDAQ:BBRY) have still not gained the success that the market expected with their BlackBerry 10 and Windows 8. The strength of the ecosystem remains the key if any player even wants to get close to the current Android domination.

The article A Numbers Game in the Smartphone Industry originally appeared on Fool.com and is written by Mohsin Saeed.

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