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Apple Inc. (AAPL), Google Inc (GOOG), Facebook Inc (FB): Mobile Com, Big Tech Must Adapt or Die

Apple Inc. (AAPL)Mobile technology is no longer the coming thing; it’s here and everyone better learn to adapt.

From the growth of tablet computers to the collapse of the PC industry to the rapid rise of smartphones, mobile tech is here. Firms that can manage the switch will thrive and those that can’t will find themselves dying off. It’s that important a shift. This is akin to the switch from typewriters to PCs or from vinyl to CDs. It’s an enormous change in the way customers are behaving.

Which is why this is becoming a critical time for technology investors. No one wants to be caught leaning the wrong way, do they? More importantly, investors don’t want their money to be leaning left when the world goes right. Balancing that sort of risk is tricky, at best.

Anticipating the market

More and more, it appears that what Steve Jobs did best was that he saw the trend early. Apple Inc. (NASDAQ:AAPL) has nothing to fear from a switch to mobile technology. Even the drying up of the PC market won’t hurt too much as they’ve sort of defined the smartphone and tablet market. The company has sold tens of millions of both devices in just a few years and I think that’ll continue.

The recent drop in the share price is mystifying to me. Apple Inc. (NASDAQ:AAPL) remains a great company to invest in. It has still got the early mover advantage and for media-inspired reasons, has dropped like a rock in share value. Still, an EPS of $41.89 and a P/E of 9.78 tells me that the bounceback potential for Apple Inc. (NASDAQ:AAPL) is immense. After this weeks earnings announcement, it has bounced up to $417 from a recent low of 390. Get some while you can.

Another firm that’s been more than ready to respond to the mobile switch is Google Inc (NASDAQ:GOOG). While this quarter’s earnings were surprising – profit beat estimates by $0.90 while revenue slightly underperformed – the way its mobile ad revenue climbed is the real story. A steady growth in mobile income shows that Google Inc (NASDAQ:GOOG) made the right moves at the right time. A share price right under $800 and and EPS of 32.47 is worth paying attention to, especially as it’s likely that Google Inc (NASDAQ:GOOG) could see $900 this year.

Not ahead of the curve

It’s not CEO Marissa Mayer’s fault that Yahoo! Inc. (NASDAQ:YHOO) is playing catch-up ball regarding mobile technology. Yahoo!’s playing all forms of catch-up ball. Still, the company is now committing that way. Few days back, Yahoo! announced that it would shutter dozens of older services to focus on about a dozen or so mobile technologies. Devoting that sort of resource base to the new mobile world shows that some of the growth over the last year – 57.83% in twelve months – is justified. That, combined with 2012’s 65.66% net margin, shows that Yahoo! is on its way back in a big way.

Another firm showing a bit of trouble adapting is Microsoft Corporation (NASDAQ:MSFT). Long reliant on Windows and Office as primary sales drivers, the shift away from PCs is troubling Microsoft. That’s a strong reason the company is pushing the Windows Phone and the Surface tablet…and the new, just announced line of mini tablets due out in a month or two.

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