Getting Ready For, Inc. (AMZN)’s Amazon Go

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Starting later this year, Inc. (NASDAQ:AMZN) plans to offer grocery stores that will have no lineups or checkouts. So far the company has already set up its first brick and mortar store that sells food near its headquarters in Seattle, Washington. At the moment only Amazon employees can shop at the new grocery store, but the plan is to make it public soon.

The idea is that customers can walk in, pick up their items, and walk out of the store without taking any action to pay or check out. Instead of ringing each item up at a counter, sensors and computer vision record the items that were picked up and charges them directly to the customer’s Amazon Prime account. Shoppers will be able to get instant notification of their purchase with a digital receipt sent to their smartphones.

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The massive store measures 1,800 square feet and sells food staples such as milk, bread, chocolate and even prepared meals. Its opening follows the launch of a physical book store at the University Village in Seattle a year ago. The store contains 6,000 books. Each title was selected based on customer feedback and sales data from the website.

The new food store and book store are game changers for not just the internet giant, but also the grocery and book industries. It’s an example of how technology can disrupt the retail sector and try to fix inefficiencies in the market place outside of what technology companies normally do. Automating shopping services such as clerks would mean many low income, working Americans will lose their jobs.

The “Fight for 15” movement in the United States advocates for the government to mandate a minimum wage of $15 per hour for fast food workers. Many local officials have already started a series of increases that will see their city’s hourly wages climb to $15 by next year. San Fransisco is one city that is doing this. As the cost of labor increases, more corporations will likely spend more capital expenditures on machines rather than human resources.

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