General Motors Company (GM), Daimler AG (USA) (DDAIF): America Is Ready for Diesel Power

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Conspicuously absent from this recent trend is Ford Motor Company (NYSE:F), whose diesel technology is well established in the European and heavy-duty American truck markets, but seemingly missing from the domestic car and SUV markets.

America is beginning to warm up to the idea of diesel engines in their automobiles. While this won’t be a seismic industry shift, it’s clear that the undercurrents of American preferences are open to accepting the idea. This is a trend worth watching, and as automakers improve their technologies and bring down the initial costs, the tides may turn in favor of diesel.

The article America Is Ready for Diesel Power originally appeared on Fool.com is written by Raymond Boisvert.

Raymond Boisvert has no position in any stocks mentioned. The Motley Fool recommends Ford and General Motors (NYSE:GM). The Motley Fool owns shares of Ford.

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