Mark Argento: Yeah. No. That’s super helpful. And then in terms of the marketplace business, obviously, pretty good uptake with no marketing dollars behind it. That make you more encouraged in terms of the opportunity and does that change timing or aggressiveness at all from your guys’ perspective?
Ned Preston: From our side, we plan to be as aggressive as possible on executing on Marketplace. The main focus for us internally at the minute is curating and building out our SKU offering around the three core verticals of retreats or experiences, then courses, then physical product. And once we have more of that in place, we will continue to roll out wider to our membership base and as we get testing data of what offers perform best, that will inform our marketing and we will continue to keep expanding that. And Jirka has a strong background in e-commerce and retail products with the previous version of Gaiam and can see a huge potential for this, given the community that we have at the moment.
Jirka Rysavy: Yeah. We want to be really selective with the products, because we kind of — it’s basically the — mostly only target to our members. So which what I would say 90% of range will be from our existing members. It’s — you can buy it if you are not a member, obviously, but we won’t promote it outside, at least not for now and members also get a 10% discount. So if you come and buy a $7,000 trip, it’s better to become a member and get a 10% discount. So it’s kind of around that. But I am going to look at it as kind of beginning of the Gaia Community. So we want to attract people, especially like our kind of items. Right now what really pushed to launch was we have two seasons of show, what’s our most TV show called Ancient Civilization, which will really talk about particularly time.
And so we basically launched it, the tours are particularly Egypt and so really quick on pretty high prices those, right, that typically $10,000 per trip. So, it’s very lucrative business overall and but we want to be very selective so we don’t disappoint our customers with the offering.
Ned Preston: And I think one final thought there, Mark, from an investment community perspective to summarize the marketplace offering, it’s like a conscious version of Costco in that it’s a discount membership model. But also there is in a way a QVC component because we have content that speaks to the offerings as well. So it’s a — that’s a quick way to summarize the focus.
Jirka Rysavy: And also, if you model it the way how we can look at it on these trips. So we take 30%, we provide 10% discount. So effectively only the 20% hits the revenue and the operating income. The rest we treat as outside vendors. So it’s going to be a relatively high margin.
Mark Argento: Great. Very helpful. Good luck for rest of the year guys. Thanks.
Jirka Rysavy: Thank you.
James Colquhoun: Thank you.
Operator: [Operator Instructions] Our next question comes from Thierry Wuilloud with Water Tower Research. Please proceed with your question.
Thierry Wuilloud: Yes. Thank you. Good afternoon, and James, congratulations on the new position. Jirka, you explain a little bit about revenue and for the Marketplace and I was going to ask you, but I think I kind of got it. So the $100,000 of revenue that you say, that’s your share of commission on the gross scale number that Gaia Marketplace did?
Jirka Rysavy: No.
Thierry Wuilloud: Is that how that works?
Jirka Rysavy: No. It’s — the original the one where we both basically won tour was the sale was $100,000, from that we would report revenue about $20,000.
