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John Sculley Apple: Former CEO Sculley Says Apple Should Offer Cheaper iPhone

John Sculley Apple: Does the name John Sculley sound familiar? If so, you know your Apple Inc. (NASDAQ:AAPL) trivia. He was the Chief Executive Officer of the tech giant from 1983 to 1993. Although this was roughly 20 years ago, it is safe to say that Sculley still knows a thing or two about the company as well as the tech industry in general.

In a recent Bloomberg Television interview, Sculley discussed his thoughts on Apple Inc. (NASDAQ:AAPL) bringing a cheaper iPhone to emerging markets. While some people are against this, including Apple Senior Vice President of Worldwide marketing Phil Schiller, there are others who feel that it is a necessity. It is safe to say that Sculley fits this mold.

Apple Inc. (AAPL), iPhone 5Apple Inc. (NASDAQ:AAPL) Press Info

Here is what he had to say in the interview:

“Apple needs to adapt to a very different world. As we go from $500 smartphones to even as low, for some companies, as $100 for a smartphone, you’ve got to dramatically rethink the supply chain and how you can make these products and do it profitably.”

Even if Apple Inc. (NASDAQ:AAPL) does move in this direction, it does not mean the cheaper option will be available throughout the world. Some believe that if this ever happens, it will be for emerging markets only.

While Apple Inc. (NASDAQ:AAPL) continues to ponder the future, more specifically the pros and cons of releasing a cheaper iPhone, other competitors are beginning to make inroads at a lower price point.

Sculley went on to add:

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