Ford Motor Company (F)’s 2013 Fusion Hybrid Dominates Competition

Investing takeaway
In 2006 when Alan Mulally was introduced as CEO and took upon the task of turning around a once proud American Icon, the company was losing billions of dollars and sinking fast. In fact between 2006 and 2008 Ford lost over $30 billion and most analyst pegged it to be the first automaker to file for bankruptcy.

We know how the story ends; Ford was the only automaker not to receive a government bailout and was the first domestic automaker to return to profitability. Ford’s secret was simple, cut slacking brands and start producing vehicles people wanted in segments that were trending. For proof of Ford’s success, look no further than its Fusion, Focus, Escape, and F-Series – all ranking in the top 15 in U.S. sales through June.

As the automotive industry in the U.S. continues to rebound, and Ford’s vehicles top the sales charts, Ford has become an excellent investment opportunity, up 90% in the last year.

F data by YCharts

Ford has figured it out, and is a much leaner and more financially stable company than in has been in years. Ford Motor Company (NYSE:F) will continue to be a great investment going forward, even if it’s hard to believe, and vehicles like the Fusion Hybrid are proof its vision is aimed toward the future. The good news is, even after its share price run-up over the last year, there’s much room for growth – especially in China.

The article Ford’s 2013 Fusion Hybrid Dominates Competition originally appeared on Fool.com and is written by Daniel Miller.

Fool contributor Daniel Miller owns shares of Ford. The Motley Fool recommends Ford. The Motley Fool owns shares of Ford.

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