U.S. sales continue to surge
Light-vehicle sales started off at a brisk pace in 2013, and have continued to improve. Just last week, LMC Automotive estimated June’s sales would reach a seasonally adjusted annualized rate, or SAAR, of 15.7 million units. That’s the best month SAAR we’ve seen since December 2007. Below is a look at the recent SAAR, and you can see where the estimated 15.7 million mark would fit in.
Information Courtesy of Automotive News Data Center.
“There is little question that the automotive market has strong momentum as we close out the first half of 2013,” Jeff Schuster, LMC’s senior vice president of forecasting, said in a statement to Automotive News. “Looking forward, all the key fundamentals are in alignment to continue the current growth trend, with production capacity limitations being the only major visible risk.”
Towards the end of Schuster’s statement he notes the only visible risk being capacity limitations. Yes, you heard that right: Ford Motor Company (NYSE:F) and General Motors Company (NYSE:GM) are actually having troubles producing enough vehicles to meet consumer demand. For instance, the plant producing the Ford Motor Company (NYSE:F) Fusion is said to be running around 114% capacity recently, making each vehicle rolling off the line more profitable than the last. Having too little inventory might cost you some top-line revenue but will lead to surging margins and profits, maybe visible as soon as Ford’s second quarter.
Full-size trucks
Speaking of margins, full-size pickups bring in huge margins for Detroit automakers. Analysts estimate each truck sold could bring in as much as $10,000 in profits and could represent as much as 60% of Ford Motor Company (NYSE:F) and General Motors Company (NYSE:GM)’s bottom lines.
So if profits go the way truck sales go, things are looking phenomenal for these two automakers. There seems to be a perfect storm of factors contributing to the surging full-size truck segment, and it looks to continue.
Firstly, replacement demand will continue to be strong in the years ahead because the average age of trucks on the road is roughly 13 years – even higher than the overall industry average. Secondly, as construction continues to pick up from a gradual rebound in housing – as well as America’s recent energy boom – full-size trucks will continue to be in demand. Lastly, analysts are even seeing a resurgence in overall truck popularity because of the increase in MPG makes it a viable ride for those who aren’t in construction or hauling loads.
All of those factors have contributed to the large year-to-date sales increases recorded by the F-Series, Silverado, and Ram at 21.7%, 23.9% and 22.7%, respectively. If you look at the graph below, there’s still plenty of room for growth.
Information Courtesy of Automotive News Data Center.
