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Favorite Shares of the Truly Foolish: Intel Corporation (INTC), General Electric Company (GE)

What a fool believes a wise man has the power to reason away.

That’s an old Doobie Brothers song from the 1970s. It’s said to be about love, but I have always believed it’s really about stock investing.

As regulars at this site know, of course, it’s the wise man with the power to reason foolish thoughts away that is to be shunned. Yet so-called wise men still lay traps for the unwary, pushing stocks that continue to disappoint, year after year.

Here are a few of my favorite losers.

Intel Corporation (NASDAQ:INTC)Intel Corporation (NASDAQ:INTC)

Once upon a time, Intel ruled the chip world. But around the turn of the century it lost the plot.

Why? It failed to understand the move from PCs to devices, and the role of China in that transformation. While companies like Broadcom Corporation (NASDAQ:BRCM) were selling complete designs, with guaranteed customers, to Chinese OEMs, Intel was still selling chips-and-software, expecting the OEMs to create and market products on their own to gain control of their own destiny.

The whole idea was stupid, but what’s worse is that Intel hasn’t come up with anything better in terms of a device-based business model. Instead it has continued building out its “road map” of new products, each one somewhat better than the last, but none designed with a clue as to how they’re going to be used.

Yet there remain Intel super-bulls. They talk about dividend growth or insist it’s outgunning rivals based solely on chip designs.

I held onto Intel for years, because I felt it had “earned” its way into my portfolio with its previous performance. Having sold out my original stake several times in the 1990s, I figured my basis in the company was zero.

That’s not true. Your investments have to continue earning their way or they have to go. Don’t fall in love with any stock, or your position in it. Dump it. I’ve dumped it.

I bought ARM Holdings plc (ADR) (NASDAQ:ARMH) instead. They are a relatively small company. They don’t make chips. They don’t really even design chips. Instead the company works on designs and then licenses them to other companies, allowing its customers to tweak the designs and order what winds up being customized solutions.

Since I bought 100 shares of ARMH in September, they have risen nearly 50% in value. I haven’t gotten that much gain out of Intel in 10 years.

Microsoft Corporation (NASDAQ:MSFT)

Everything that holds for Intel holds doubly for Microsoft.

Every great tech company has a visionary leader at its top. But Elvis has left the building. Bill Gates’ retirement to become the World’s Greatest Philanthropist left chief lieutenant Steve Ballmer at the top. He’s a good salesman, but he has little sense of strategy, and his ego gets in the way of seeing that. It also gets in the way of listening to other people. The entire executive suite at the company is now coming up fast on retirement age, and there’s no second generation waiting in the wings.

This is reflected in the results. Like Intel, Microsoft seems to think that tweaks to its existing software are going to bring back market share. They’re not. Microsoft first slowed, then stagnated, and has now fallen into a ditch from which it will be very hard to extricate itself.