Some analysts think that the current market might be nearing all time highs, but this is still just a start of an upcoming rally for companies like Facebook Inc (NASDAQ:FB). The social media platform got a vote of confidence from President of Permanent Portfolio Funds, Michael Cuggino, on an interview on Fox Business.
“[…] If we are talking equities, one of the ideas in our portfolio has been for a long time and continues to be is Facebook Inc (NASDAQ:FB). Multiple revenue streams, chances to monetize intangible asset of information. People who have that ability to earn are interacting on that site […],” said Cuggino.
Facebook Inc (NASDAQ:FB) has the highest number of monthly active users (MAUs) for any social media platform, and that number of 1.35 billion does not have a close second. This is of course excluding the users from the company’s other platforms such as Whatsapp and Instagram, which command a fair share of MAUs themselves.
These active users and the time they spend interacting on the website is what keeps the revenue ball rolling for Facebook Inc (NASDAQ:FB). To put it simply we are the company’s products and we as a society might be too deeply entangled in its web to quit it now. Hence, these users will only be growing in the future. Moreover, as the winter approaches, people tend to spend more time staying indoors, hence further increasing the interaction time on such platforms.
Facebook Inc (NASDAQ:FB) has also expanded its ability to monetise the information that it gathers on its subscribers by reaching out into the mobile arena, a point that Cuggino emphasized as well. The company has released its new cutting edge advertising tool called Atlas which will enable its advertisers to use this mobile data to advertise in an even more targeted fashion. Hence the company is a popular investment among both institutional and retail investors.
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