Facebook Inc (FB)’s Battle For Mobile Domination

Yahoo!

Yahoo!’s new CEO, Marissa Mayer, has a bold plan: storm the market full force. Yahoo! has only half of the mobile user base Facebook does, coming in at 300 million users. Mayer summed up her plan in one sentence earlier this year, stating that, “The moonshot for Yahoo! is being on every smartphone, every tablet, every PC for every internet user.”

If her vision for the future is brought to reality we may well see the revitalization of Yahoo! – one that has been a long time coming. Yahoo!, however, is leagues behind Google and Facebook, with Mayer stating that, “Getting the company growing at a rate we would like to will take several years.”

Yahoo! has followed Facebook’s tactic, acquiring social media assets in 2013 such as Tumblr, a popular microblogging site. Yahoo! Inc. (NASDAQ:YHOO) is integrating its own technology to leverage the existing value of Tumblr – the people who use it and the traffic to its blogs.

Furthermore, Yahoo!’s numbers are looking healthier. The share price has risen by almost 100%, indicating a surge in confidence among investors since Mayer took over, sitting at $28.11 as of July 27.  While I don’t believe Yahoo! has the momentum to jump into the fray just yet, the possibility now exists thanks to Mayer inducing a comeback frenzy for the company.

In summary

Despite owning no shares in Facebook Inc (NASDAQ:FB), I’m positive Facebook has a healthy future now that its direction is being properly managed and am bullish on its prospects. Mobile usage is not about to decrease and neither is social media as we increasingly become a technologically networked society.

Having said that, it remains to be seen how Google, with its superior track record for success will respond. Yahoo! should not be discounted either, with its new CEO dramatically altering the company’s direction. For the time being though, Facebook is in the lead.

The article Facebook’s Battle For Mobile Domination originally appeared on Fool.com and is written by Dan Sayers.

Dan Sayers has no position in any stocks mentioned. The Motley Fool recommends Facebook, Google, and Yahoo!. The Motley Fool owns shares of Facebook and Google. Dan is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

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