Facebook Inc (FB)’s Acquisition From Microsoft Corporation (MSFT) Puts Google Inc (GOOGL)’s Ad-Revenue in Danger

Facebook Inc (NASDAQ:FB) acquired Atlas Advertiser Suite from Microsoft Corporation (NASDAQ:MSFT) in order to boost its revenues from the advertisements but is this something that Google Inc (NASDAQ:GOOGL) should be worried about as the social media giant unveils its new product next week? Jack Marshall reported on The Wall Street Journal about the launch of Facebook Inc (NASDAQ:FB)’s new product called Atlas Advertiser Suite.

Marshall reported that the new advertising platform, Atlas, is just a re-engineered version of the business that Facebook Inc (NASDAQ:FB) purchased from Microsoft Corporation (NASDAQ:MSFT). He wrote that it helps marketers in improving the efficiency of their advertisement. Facebook Inc (NASDAQ:FB)’s new tool will provide them with the data about Facebook users who not only interact with the advertisement on the Facebook’s services but also on third party websites and apps.

Advertisement is a major source of revenue for both Facebook Inc (NASDAQ:FB) and Google Inc (NASDAQ:GOOGL). If marketers sense that they have a much bigger edge with Atlas, Google Inc (NASDAQ:GOOGL)’s revenues will be affected.

Microsoft Corporation (NASDAQ:MSFT) could have possibly cracked the code to secure Facebook Inc (NASDAQ:FB) a close second spot, but currently Google Inc (NASDAQ:GOOGL) is a major player in the advertising game. An analogy of a dwarf and giant would not be too much of a stretch if it was applied to Google Inc (NASDAQ:GOOGL) whose advertisement revenues for 2013 stood at $50.6 billion, and Facebook Inc (NASDAQ:FB) with a meager no. of $7 billion for revenues associated with advertisements in 2013.

While Google Inc (NASDAQ:GOOGL) might not get any such help from Microsoft Corporation (NASDAQ:MSFT) but it is certainly not going to sit back and enjoy the view from its huge pile of advertisement revenues. It is a company well versed in technology race and if it senses a threat from Facebook Inc (NASDAQ:FB)’s Atlas, its response will not be short of impressive.

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