Apple Inc. (NASDAQ:AAPL) had a record sales weekend that likely came at the expense of their biggest rival, Google Inc (NASDAQ:GOOGL) and their Android OS, as defectors jumped ship in increasing numbers to the newest iPhones. Josh Lipton of CNBC reported on the record sales and raised the question of where Apple Inc. (NASDAQ:AAPL) is pulling their larger and larger consumer bases from with each new launch.
“Now one question is, who exactly is buying all of these new iPhones. In a survey conducted by RBC, 26% of people who intend to buy the new iPhones are new to Apple, and a majority of them are coming from Android,” Lipton said.
That survey of 6,000 respondents by RBC Capital Markets followed a survey earlier this year from the investment bank that showed that price was one of the main factors against the iPhone, and presumably what spurred many people to choose Google Inc (NASDAQ:GOOGL) Android-based phones, of which many low-end models are available.
The biggest question the new survey results raise is which segment of the Android ownership group is making the jump to iPhones now. Is it mostly low-end Android owners who are now making the jump to a premium device for the first time, and choosing iPhone given their first opportunity to do so, or are premium Google Inc (NASDAQ:GOOGL) Android users also defecting to Apple Inc. (NASDAQ:AAPL)?
The larger screen sizes of the new iPhone 6 models are also considered major coups to converting some of the Google Inc (NASDAQ:GOOGL) Android crowd, which had larger-screened, cheaper options at their disposal compared to the iPhone 5S or 5C, though those smartphones lacked some of the features and style of Apple Inc. (NASDAQ:AAPL)’s phones.
Apple Inc. (NASDAQ:AAPL) bested their record launch from last year, when the 5S and 5C sold 9 million units in their debut weekend. The 6 and 6 Plus managed 10 million this past weekend, even without a Chinese launch to bolster sales. The record sales were not unexpected; a record four million pre-orders had been placed for the newest models heading into the weekend.
Google Inc (NASDAQ:GOOGL) has stumbled 1.38% in trading today, while Apple Inc. (NASDAQ:AAPL) is level.
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