According to a report from Re/code, Facebook Inc (NASDAQ:FB) is rolling out continuous autoplay for videos hosted on its site. This means that for some people who have accounts that have the feature enabled by the social network, videos will continue to play if they start watching a video and do nothing at the end of it.
The publication is careful to point out that this feature is different from plain autoplay which Facebook Inc (NASDAQ:FB) rolled out last year. It’s also an escalation of suggested videos as the suggested videos are not only suggestions anymore – people will actually be viewing them if they do not do anything after watching one video.
According to Re/code, the world’s largest social networking site is testing different lengths of waiting after the end of the video before automatically playing another video.
Google Inc (NASDAQ:GOOGL) started rolling out a similar feature in September, Re/code notes. For some YouTube users, videos will continue playing from the related videos displayed on the side of the user YouTube interface if they don’t deliberately click on a different video or close the site.
Google Inc (NASDAQ:GOOGL) and Facebook Inc (NASDAQ:FB) benefit from features such as these because people spend more time on their site if they keep on viewing content.
Boykin Curry’s Eagle Capital Management owned 774,750 class A Google Inc (NASDAQ:GOOGL) shares by the end of December’s last quarter. The stake decreased 2% quarter over quarter. Karthik Sarma’s SRS Investment Management owned 5 million Facebook Inc (NASDAQ:FB) shares by the end of the same quarter.
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