Facebook Inc. (NASDAQ:FB) is not a political entity, but it apparently does recognize that a political party convention is a social opportunity, and it has decided to provide the opportunity for convention-goers to show their faces on the social-media site in something close to real time.
Facebook Inc. (NASDAQ:FB) set up several photo kiosks around the site of the Republican National Convention, going on this week in Tampa. Facebook encourages convention attendees to take some pictures of the events at the convention, and the kiosks allow them to post the photos to their Facebook Timeline and profile.
However, as it is described, the process that allows Facebook Inc. (NASDAQ:FB) users to post real-time photos to their Timelines seems to be less-than-efficient. First, those interested in using the kiosks must find one and request a lanyard and code card from a Facebook representative, sign into their Facebook accounts, type in a special code on an iPad (provided), then allow a special application to open their profiles. After that, and you finish registration on the iPad, the user then waves the code card in front of the camera, and the camera then snaps a picture of whomever stands in front of it. Then, users can either re-take the photo or post it to their Timeline profiles. Facebook reps may have props on hand (like an Uncle Sam hat) to spice up the photo if the user desires.
Facebook Inc. (NASDAQ:FB) is working to keep its users active and engaged, and looking for ways to get users not only to visit the site often, but also to stay logged in longer. And now, with this opportunity to post real-time photos could be just one more tool at the disposal of Facebook Inc. (NASDAQ:FB) to maintain an active user community on the Web site. And strong activity would be a welcome sight for investors in Facebook stock, including hedge-fund managers like George Soros of Soros Fund Management.