Facebook Inc. (NASDAQ:FB) might have opened the December trading season with a slump, but that has not stopped CNBC’s Guy Adami from reiterating positive sentiments about the stock going forward. The drop early in the week came at the back of an impressive rally early last week.
“I think Facebook Inc. (NASDAQ:FB)’s next quarter is going to be fantastic; they have been trying to dig themselves out from the last quarter announcement. They are going to spend money like drunk and sellers over the next couple of years. I think Facebook is one own right here, “said Mr. Adami.
Adami sentiments came in the wake of Facebook Inc. (NASDAQ:FB) affirming it will start charging all ads that are aired on its platform as one of the ways of bolstering its ads revenue. The move is expected to affect small businesses that have over the years relied on the network for attracting huge following across the globe.
Facebook Inc. (NASDAQ:FB) Audience Network continues to be one of the most attractive feature for advertisers who are now able to expand their marketing campaigns beyond Facebook and into other mobile apps. The giant social network believes its targeting abilities that can focus on user’s profiles as they browse the internet will mostly attract more marketers in need of targeted advertising. The targeting feature continues to be more superior as a form of advertising as opposed to relying on cookies
Facebook has already admitted that it might be high time it focused on Video ads although it remains skeptical on auto-videos tarnishing users experience on the platform. The ability of the network to transform small and medium sized businesses into video advertisers will be key to the growth of video ads. As long as Facebook Inc. (NASDAQ:FB) continues to grow its ad price, there is no limit to the amount of earnings that the company can generate will have significant impact on the stock’s overall performance.
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