Facebook Inc. (FB) Forced To Apologize For ‘Year In Review’ Gaffe

Facebook Inc. (NASDAQ:FB) was forced to apologize for eliciting not so good emotions with its year-end review on user’s accounts; a feature that forced some people to revisit same bad happenings of 2014. Bloomberg‘s, David Kirkpatrick, believes the giant social network did show some insensitivity with the airing of some of the happenings.

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Kirkpatrick maintains that Facebook Inc. (NASDAQ:FB) did make it worse by reminding people of the tragic events that they underwent in 2014. The editor remains confident that the network will learn quickly from this miscalculation having already stated it is working on ways of improving the app.

“They have this assumption that everything you put on Facebook Inc. (NASDAQ:FB) you want people to see all the time. They are always trying to come up with ways to make what you have put on their more visible. If you think about it; this is exactly what happened with News Feed way back in 2006, which was the biggest crisis they ever faced,” said Mr. Kirkpatrick..

Facebook Inc. (NASDAQ:FB)’s ‘Year in Review’ appeared in a number of Facebook users accounts designed to highlight some of the most popular photos of 2014. The review intended to capture the happy moments but in some cases went overboard in capturing the not so good photos of tragedies that did not go well with some users.

Despite being the subject of anger from number of users around the globe, Kirkpatrick remains confident that Facebook’s financial will do even better in 2015. There has been concern about the company’s wave of spending that saw it end up paying $21 billion for WhatsApp, but Kirkpatrick reiterates that the network’s cash balance remains intact and in good hands.

“I think they have huge profits and cash flow and they have well enough financial discipline based on all the evidence. […] I don’t have any concerns about that. If you saw their money coming in less actively and they continue to spend heavily on acquisitions then it would be a very logical question,” said Mr. Kirkpatrick.

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