Facebook Inc (FB) Earnings Call Transcript: 2014 Q3

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Sheryl K. Sandberg, Chief Operating Officer, Director, Facebook

Operator, we have time for one last question.

Operator

Your last question will come from Scott David with Stiffo. Your line is open.

 

Scott David

Hi! Thanks! I think this question is for Sheryl. The app download business seems to grow quickly and become big contributor of the ad revenue total for Facebook. Just wondering how you think about app engagement relative to app downloads and which of those is the larger turn out opportunity for the company? Thanks!

Sheryl K. Sandberg, Chief Operating Officer, Director, Facebook

I am glad you asked the question because I think there has been some confusion around our mobile apps and our mobile ads and our mobile app engagement apps. So, on the engagement ad is it still pretty early and we have rolled those out. We rolled those after mobile assets so we definitely see less of them but we two think there is an opportunity. I think the broader point is that our growth in mobile apps is very broad based. It is across all marketers’ segments and it is across all pf our different ad formats that we talk about our mobile ad business growing, mobile assets are small part of that as growing in line with our total business. The other thing that I think people get a little confused about is who is using mobile assets.

I think commonly when you think about mobile assets people often think about developers and developers are using them and we are pleased that we are able to help them grow but they are also being used by some of the largest branders and marketers. For example Burger King. Burger King has just used our mobile assets to add install for their app. And the app was to find Burger King look at their menu and nutritional options, use mobile coupons and use of virtual gift cards. That was one use of mobile assets not what people typically think of.

Alright. Thank you for joining us today. We appreciate your time and look forward to speaking to you again.

Operator

This concludes today’s conference call. You can now disconnect.

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