Facebook Privacy Issues: Facebook Could Face Future Privacy Issues with Ad Agencies

Facebook Privacy Issues: Many people believe that Facebook Inc (NASDAQ:FB)’s “do as we please” attitude will eventually catch up with the social networking giant. Despite the fact that advertisers would love the chance to reach Facebook’s user base, there is one problem standing in the way in the future: consumer privacy.

For a better idea of where Facebook stands right now and how the company is perceived by those in the advertising industry, check out this AdAge article in full. Here is a brief rundown:

“The longer Facebook eschews the industry’s widely adopted self-regulatory privacy standard in favor of its own internal ad privacy approach, the less confident brand advertisers will be about privacy protections associated with Facebook advertising. The biggest agencies and advertisers have standardized their display ad buys according to their self-regulatory privacy program, administered by the Digital Advertising Alliance. “

In other words, Facebook Inc is not currently a member of the Digital Advertising Alliance (DAA). Instead, they have their own policy regarding privacy. While this may not kill a deal with big budget ad agencies, it is definitely going to make things more difficult when the time comes – unless they change their ways, of course.

According to the same AdAge article, Razorfish was one of many companies with the opportunity to participate in Facebook’s mobile ad network test. Here is a quote from Christian Juhl, president of Razorfish West:

“Rolling out full scale, you’re going to want to look at it differently. Overall [Facebook needs] to be leading from the front, and right now I don’t think there’s good evidence that that’s happening.”

So, what can Facebook do to make things better? What could they do to ensure success with a potential mobile ad network in the future?

Simply, put, they could get on board with the DAA as this organization is “intended to satisfy the Federal Trade Commission’s calls for prominent notice of behavioral targeting and a clear choice for opting out; it’s the industry’s attempt at thwarting a comprehensive privacy law.”

It is not like Facebook Inc would be doing something out of the ordinary be becoming a member of the DAA. There are more than 100 ad networks participating at the present time, including some of the biggest names in the industry such as Google Inc (NASDAQ:GOOG), Yahoo, and AOL.

What are your thoughts on Facebook Inc privacy? Share your opinion in the comment section below.

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