Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Facebook Inc. (FB): Can Graph Search Be Monetized?

Page 1 of 2

Facebook Inc. (NASDAQ:FB) launched its new search tool at an event Tuesday in California, but Graph Search is not exactly going to be a threat to Google Search like some have postulated in the weeks leading up to the announcement. However, while this search tool can be dynamic and vibrant within the Facebook silo, this new service for 1 billion users will have its new but familiar challenge. Like Facebook’s challenge when it launched its mobile apps, the company will have the challenge of monetizing the new tool.

But then, does Facebook really want to do that?

While this new tool – which allows users to search posts, likes, photos, and profile information of all friends – can provide loads of new data possibilities for advertisers and marketers. But this should also make Facebook Inc. (NASDAQ:FB) a competitor  to such sites as Yelp, Foursquare, and even LinkedIn – the amount of information that is available can make it possible to job recruit and job search, as well as dating possibilities.

Facebook Inc (NASDAQ:FB)

However, what has been notable about this new tool is more in the announcement of it. Facebook Inc. (NASDAQ:FB) made sure to demonstrate how Graph Search can help with job searches, the company did not mention anything about the possibilities with marketers and advertisers. And this might be curious since it went out of its way to mention advertising in the mobile app launches, and Facebook reported that nearly 85 percent of its revenue comes from advertising.

Nate Elliott, an analyst at Forrester, said,”Even if they figure out how to grab all this data and plug it into the ad platform, they still haven’t been able to offer it to marketers in a meaningful manner. There’s so much more and richer data that could help marketers target their programs that aren’t being used right now.”

But what about the privacy bug, which has bugged Facebook Inc. (NASDAQ:FB) for ages now?

Page 1 of 2