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Facebook Inc. (FB) Becoming ‘Unliked’ in Australia, Mate!

Facebook Inc.Facebook Inc. (NASDAQ:FB) is apparently wearing thin on people in Australia, and a number of users are critical of the social network due to character flaws it apparently promotes, according to a wide-ranging survey Down Under of Facebook users. This might not be good news for the company or for investors like billionaire fund manager George Soros of Soros Fund Management, which focus primarily on the numbers of active users and the number of users overall. Seeing a decrease in either of those categories might affect Facebook’s fragile standing.

The survey, conducted across a number of focus groups, showed that there is general negativity running through Australia, with people not only criticizing Facebook Inc. (NASDAQ:FB) for promoting “narcissism and self-absorption” among users, but also lamenting that they don’t believe they are better off than they were 12 months ago, and many were cynical of Prime Minister Julia Gillard’s government – but they have equal parts skepticism about rival Tony Abbott’s coalition improving things. In addition, many Aussies were dismissive of sports as entertainment and not so much about athleticism or sportmanship. But the main focus was on attitudes about Facebook Inc. (NASDAQ:FB).

”A key complaint amongst some was the culture of narcissism and self-absorption that appeared to be rife on Facebook,” the report said. ”Participants also felt that much of what others posted on Facebook was either trivial or obsessively repetitive … and that the boundaries between what is public and what is private have blurred.”

Despite the general cynicism, Facebook Inc. (NASDAQ:FB) did have its supporters. Some users have found Facebook Inc. (FB) to be an effective “soapbox” to air grievances about companies or brands to affect their reputations and perhaps evoke changes or address complaints. Some users have also found the social network as an effective tool in building their businesses.

What do you think about Facebook?

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