BlackBerry Stock History: Do you remember the days when Research In Motion Ltd (NASDAQ:BBRY) BlackBerry was the hottest thing around? If you didn’t have one of these smartphones you wanted one in the worst way.
While the once dominant company has fallen on rough times, it is taking the steps necessary to regain some of the market. Nobody expects Research In Motion Ltd (NASDAQ:BBRY) to overtake Apple, for instance, in the near future, but being able to compete would be a step in the right direction.
In addition to making some changes at the top, including a new CEO in Thorsten Heins, there are other things BlackBerry is doing to increase the chance of success with its comeback attempt.
Most notably, BBRY is rolling out new devices, including the popular Z10, in markets all over the world. Along with this, you can expect the new Q10, complete with a QWERTY keyboard, to become a mainstay in the months to come.
Along with new devices, the company is looking to expand its partnerships with mobile carriers. Earlier today, we reported that the company has struck a deal with Vodafone to offer its new Q10 in the UK.
Now let’s take a look at the company in terms of investment potential. Research In Motion Ltd (NASDAQ:BBRY).
Here is what IronFire Capital managing partner Eric Jackson thinks about the future of the company’s stock:
“[It’s a] huge battleground stock, the majority of people playing this, at least the most vocal people, are still very bearish on the stock and think that this thing’s about to do a Palm, or more like a facepalm I guess, and go out of business in the next 6 months.”
There is no denying the fact that some are calling the tech company a dog. That being said, Jackson is not one of them. Instead, he thinks that investors have to give BBRY some time to see where things are headed.
“This is going to play out over the next few quarters, and I don’t think you can write [BlackBerry] off based on the last set of earnings, and they will still surprise.”
Even if you don’t believe that the Z10 has any potential, don’t overlook the fact that the new Q10, soon to be making its way to the market, could add more value to the company’s lineup of smartphones. Jackson added, “I still hear people today complaining about the glass keyboards on the newer devices, and they long for of the days of the old QWERTY keyboard.”
What are your thoughts on the direction of Research In Motion Ltd (NASDAQ:BBRY)? Share your opinion in the comment section below.
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DISCLOSURE: I have no positions in any stock mentioned.
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