Does Inc. (AMZN) Have KindleTV Plans? Inc. (NASDAQ:AMZN) is holding a press event Thursday in Los Angeles, presumably to announce the latest incarnation of the Kindle Fire, of which the company sold out completely last week. There has been a lot of speculation that the company is likely to introduce an upgraded Kindle Fire, and perhaps a larger model to more directly compete with the iPad by Apple Inc. (NASDAQ:AAPL) – just a few days before Apple is expected to reveal its iPad Mini to more directly compete with the Fire and the Nexus 7 by Google Inc. (NASDAQ:GOOG). (NASDAQ:AMZN), The Washington Post (NYSE:WPO), Berkshire Hathaway Inc. (NYSE:BRK.A), Apple Inc. (NASDAQ:AAPL)

While it has seemed pretty certain that two new tablets are likely on the Inc. (NASDAQ:AMZN) agenda Thursday, there has been some recent buzz that this unveiling event may also include a device that could bring into the realm of digital television. This speculation follows on the heels of the company’s attempt to buy Web TV-box maker Roku earlier this year, and it seems to translate into Inc. (NASDAQ:AMZN) either possibly developing its own set-top TV box – or perhaps some Kindle Fire docking device that would allow video streaming from the Fire to appear on a TV.

Other than the buzz, there has been no hard evidence that any such device was coming on-line, so this would be an unveiling that would be a true Hollywood ending. Nonetheless, Inc. (NASDAQ:AMZN), with its previous pursuit of Roku (which was purchased by News Corp., the parent company of Fox News and the Wall Street Journal) is right along with Apple Inc. (NASDAQ:AAPL) knows that the next technology “space race” is in digital television, where Microsoft Corporation (NASDAQ:MSFT) launched its Sputnik, the Xbox, several years ago to gain a foothold in American family rooms. Chances are Inc. (NASDAQ:AMZN) will offer its TV device soon in order to stay in the race for TV market share.

Whether KindleTV is in the short-term future is a matter of speculation at this point. But certainly the idea of Inc. (NASDAQ:AMZN) expanding its product offerings to another platform would seem sensible at this point in the technology race. Investors in stock will be watching Thursday’s unveil event with interest, including hedge-fund manager Ken Fisher of Fisher Asset Management.