Hormel Foods Corp (NYSE:HRL) was founded in 1891 by George Hormel in the small town of Austin Minnesota.
Today, Hormel has a market cap of $17.4 billion. The company has assembled a portfolio of well-known food brands. The image below shows many of the company’s most popular brands.
Source: Hormel Foods Company Website
Hormel operates in the slowly changing packaged meat and packaged food industry. The stability of the industry in general, and Hormel in particular, has resulted in a tremendous streak of dividend growth.
However, smart money are not that impressed about the company. According to our database of around 730 hedge funds, only 21 held long positions in the company at the end of June and while this number went up by six during the second quarter, the aggregate value of their stakes increased slightly to $258.41 million and represented only 1.70% of the outstanding stock. Among them, the two largest shareholders were Cliff Asness‘ AQR Capital Management and Joel Greenblatt’s Gotham Asset Management. AQR inched up its position to 1.28 million shares, while Gotham reported a new stake of 1.16 million shares in its last 13F filing.
Hormel has raised its dividends for 49 consecutive years. In 2016, the company will join the exclusive Dividend Kings – dividend stocks with 50+ consecutive years of dividend increases. Click here to see all 17 Dividend Kings analyzed.
Hormel’s Competitive Advantage
More than 30 of Hormel’s brands hold the #1 or #2 position in their respective market category. The company’s competitive advantage comes from built up brand equity.
Over the last 3 years, Hormel has averaged advertising expenditures of about $100 million a year. The company only spends around 1% of sales revenue a year on advertising. This is far below what many other packaged foods companies spend.
Hormel Foods Corp (NYSE:HRL) does not need to advertise as much as its peers because many of its brands are already very well known. Skippy, Spam, and Hormel are all well-known brands. For younger consumers, Applegate Organics, Muscle Milk, and Jennie-O are likely very well known.
Where Hormel differentiates itself from its competitors is its growth through acquisitions. The company has realized excellent growth by acquiring up-and-coming brands and then growing them.
Growth Prospects & Total Return
CytoSport was acquired for $450 million. Applegate Organics was acquired for $775 million. Older acquisitions for Hormel that were transformative for the company were the 2001 acquisition of Jennie-O Turkey, and the 2013 acquisition of Skippy peanut butter.
Hormel has used the cash flows from its slower growing but established meat brands like Dinty Moore and Spam and used them to acquire brands with great potential like Jennie-O, Applegate, and Muscle Milk.
Hormel’s growth story is far from over. The company’s management says it has another $3 billion in debt capacity. This will likely be used for additional acquisitions that match the company’s criteria.
Recent history shows that Hormel is looking for brands that appeal to millennials and focus on health benefits and/or high protein.