Did Facebook Inc (FB) Just Become a Stalking Service?

More marketing-oriented searches point to the money-making potential of a proper Facebook Inc (NASDAQ:FB) search tool. “Restaurants in London my friends have been to” sounds like a golden opportunity to insert results at the top of the list — for a fee. So far, so good. Facebook Inc (NASDAQ:FB) has been looking for ways to make more money, particularly on mobile devices, and Graph Search fits the bill.

But this thing will also raise an outcry from privacy advocates. More to the point, regular users will quickly find their Facebook Inc (NASDAQ:FB) data exploited in entirely new ways. Marketers will go crazy at first, and nobody wants to drown in advertising at every turn — no matter how precisely personalized the marketing messages may be. Stalkers (both current ones and wannabes) just got a huge helping hand.

Sure, you can lock down your information sharing, but studies show that most people never change software settings of any kind. Microsoft Corporation (NASDAQ:MSFT) gives users a plethora of adjustable controls in its market-defining Office suite, but 95% of users never change a single setting. They do, however, walk away from creepy or inconvenient services in droves. That exodus will be the beginning of the end of the Facebook fad.

This search tool raises more questions than it answers.

The article Did Facebook Just Become a Stalking Service? originally appeared on Fool.com.

Fool contributor Anders Bylund owns shares of Google, but he holds no other position in any company mentioned. Check out Anders’ bio and holdings or follow him on Twitter and Google+.The Motley Fool owns shares of Google and Facebook. The Fool has bought calls on Facebook. Motley Fool newsletter services have recommended buying shares of Facebook and Google.Motley Fool newsletter services have recommended creating a synthetic covered call position in Microsoft. The Motley Fool has a disclosure policy.We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

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