At this point, most people are aware that Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG) on fighting for market share in many of the same industries. For example, the two companies operating systems are among the most popular in the world. You have iOS representing Apple and Android representing Google.
With all this in mind, it goes without saying that Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG) will continue to do whatever it takes to “one up” each other every chance it gets.
The competition is front and center for Apple CEO Tim Cook. He does a great job staying up to date with what the market has to offer, while doing his best to direct Cupertino down the right path.
At this time, there is a lot of heat on Cook, as well as Apple Inc. (NASDAQ:AAPL) as a whole, to release a new product that gets people excited. Of course, this is not how Apple does business. The company works on its own time, and likes to keep future releases as secret as possible.
At this year’s All Things Digital conference, Tim Cook was asked about wearable devices. This led him to talk briefly about the potential for an “iWatch” as well as the Google Inc (NASDAQ:GOOG) Glass (albeit indirectly).
Cook did not hold back his enthusiasm for wearable devices calling them “incredibly interesting.” He also touched on the fact that there is nothing “great” on the market at the present time, making it a good time to explore alternatives.
Here is an interesting quote from Apple Inc. (NASDAQ:AAPL)’s Cook:
“There’s nothing that’s going to convince a kid who has never worn glasses or a band or a watch or whatever to wear one. Or at least I haven’t seen it. So I think there’s lots of things to solve in this space, but it’s an area where it’s ripe for exploration, it’s ripe for us all getting excited about. I think there will be tons of companies playing in this.
I see it as another very key branch of the tree.
I think from a mainstream point of view [glasses] are difficult to see. I think the wrist is interesting. I’m wearing this (Nike Fuelband) on my wrist, it’s somewhat natural. But as I said before, I think for something to work here, you first have to convince people it’s so incredible that they want to wear it.”
Where does Google Inc. (NASDAQ:GOOG) come into play?