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Destination Maternity Corp (DEST): This Company Loves New Moms

To illustrate how serious Bed Bath & Beyond Inc. (NASDAQ:BBBY) is about growing buybuy BABY, CFO Eugene Castagna is also the President of the buybuy BABY division. By having Destination Maternity’s apparel in the store, it becomes a one-stop shop for mothers. The stores have everything for the nursery, baby gear, nursing and feeding, bath and potty, and toys. The plan for Bed Bath & Beyond is to grow the buybuy BABY stores coast to coast and achieve a similar national footprint like its flagship stores in housewares.

Going forward, Bed Bath & Beyond expects earnings this year to be $4.84 to $5.01 per share. This is an improvement over last year’s $4.62 per share.

Foolish assessment

I like the business of maternity wear as birth rates continue to grow. Destination Maternity is the market leader and looks set to continue growing its market share. Its partnership with Kohl’s and Bed Bath & Beyond are great for all parties. I see all three companies leveraging their respective brands and providing mothers with a great shopping experience.

Mark Yagalla has no position in any stocks mentioned. The Motley Fool recommends Bed Bath & Beyond.

The article This Company Loves New Moms originally appeared on and is written by Mark Yagalla.

Mark is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

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