The Redbox owner’s saving grace these days is its partnership with Verizon Communications Inc. (NYSE:VZ). Together with Verizon, Coinstar is pushing into the video streaming business with a new website dubbed RedboxInstant.com. While this is critical to Coinstar’s future success, it’s also a smart play for Verizon, who holds a 65% stake in the venture.
The service is currently in beta and will cost $6, $8, or $9 a month to use, depending on the range of formats and content you choose. This pricing is important if Redbox is going to have a fighting chance against Netflix and Amazon Prime Instant Video.
For comparison, Netflix charges members $7.99 per month for unlimited streaming of movies and TV shows. Meanwhile, Amazon Prime members get unrestricted access to Amazon’s streaming service in addition to the normal Prime perks like free two-day shipping on eligible items, all for $79 a year.
These streaming choices all sound like compelling offers, right? Not exactly. In addition to cost, another important factor to consider is content. According to Mashable, Redbox Instant’s beta version now gives users 2,000 movies to choose from. However, don’t get too excited. The majority of these titles can also be found on both Netflix and Amazon Instant, since all three companies license content from pay-TV giant Epix.
Of course, Redbox has also inked deals with other content providers. But that won’t matter, at least not in the near term. Original content and exclusive deals with top content owners have earned Netflix and Amazon Instant a solid lead in the streaming space.
Know when to hold ’em
I suspect Coinstar’s Redbox DVD kiosks will continue to win market share from Netflix on the DVD rental front in 2013. However, Netflix is much better positioned within the streaming video services business, which should reward shareholders down the road.
One question remains: Did the recent sell-off in Coinstar create an opportunity for investors to get in at a good price? Given everything we’ve just covered, my answer is no. I think investors may be better off remaining on the sidelines for now, at least until Coinstar can prove that its “Redbox Instant by Verizon” platform has what it takes to hang with Netflix and Amazon.
The article Coinstar or Netflix in 2013? originally appeared on Fool.com and is written by Tamara Rutter.
Fool contributor Tamara Rutter owns shares of Amazon.com and Netflix. The Motley Fool recommends Amazon.com and Netflix. The Motley Fool owns shares of Amazon.com and Netflix.
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