Citi today kept a $200 price target and a Buy rating on Alphabet Inc. (NASDAQ:GOOG) stock, citing the tech giant’s efforts to make its products more personalized and what the bank sees as the stock’s attractive valuation.
Personalization Efforts
Alphabet Inc. recently asserted that it’s committed to making its products more personalized, Citi reported, To achieve this goal, the tech giant is creating more personalized “agentic” AI across several of its products, and it has also introduced personalized, AI-powered glasses, the bank stated.
The personalization initiatives will stabilize the growth of GOOG’s core Search business, Citi contended.
Valuation
Alphabet Inc.’s main Search and Other unit is changing hands for less than ten times its expected 2026 EBIT, according to Citi. As a result, even given the increased competition that GOOG is facing, the unit is undervalued, the bank contended.
The Recent Price Action of GOOG Stock
In the last month, the stock has gained 5%, while it has sunk 12% in the last three months.
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This article is originally published at Insider Monkey.
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