CarMax (KMX) Launches New Brand Positioning, Introduces New “Wanna Drive?” Tagline

CarMax, Inc. (NYSE:KMX) is one of the best automotive stocks to buy according to hedge funds. On August 25, CarMax, Inc. (NYSE:KMX) announced the launch of a new brand positioning, bringing the spotlight to its industry-leading omnichannel experience.

Jim Cramer Holds on CarMax (KMX): “Don’t Sell It Down Here — That’s a Remarkable Decline”

Management reported that the company is now setting a new standard for the car purchasing journey, integrating customer empowerment at every step.

The company’s brand is retiring from its former tagline, which has been in use in one form or another for over 20 years, and is introducing a new “Wanna Drive?” tagline in its latest creative spots.

In partnership with creative agency 72andSunny Los Angeles, the new tagline reflects the modern expression of what CarMax, Inc. (NYSE:KMX) stands for at present and brings the customer-centric experience to life.

CarMax, Inc. (NYSE:KMX) is involved in the retail of used vehicles and wholesale of vehicle auction operators. The company’s operations are divided into the CarMax Sales Operations and CarMax Auto Finance (CAF) segments.

The CarMax Sales Operations segment encompasses all aspects of the company’s auto merchandising and service operations, while the CAF segment manages its finance operation, offering vehicle financing services to customers purchasing retail vehicles.

While we acknowledge the potential of KMX to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than KMX and that has 100x upside potential, check out our report about this cheapest AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.