CafePress Inc (NASDAQ:PRSS) provides individuals and businesses the ability to create, buy, and sell customized and personalized products online using proprietary technologies. The company offers a unique opportunity for designers and consumers to meet in the cloud, but does the service provide any unique competitive advantage?
CafePress Inc (NASDAQ:PRSS) competes in the general customizable print on-demand sector with the likes of Shutterfly, Inc. (NASDAQ:SFLY) and VistaPrint Limited (NASDAQ:VPRT). The general sector is profitable and these larger established providers offer a first mover advantage lead over competitors.
All of the stocks in this sector have had meaningfully different stock movements over the last year due to a confluence of different situations. Investors have always been more attached to the customizable photo books of Shutterfly, Inc. (NASDAQ:SFLY), adorning the stock with a lofty multiple.
CafePress Inc (NASDAQ:PRSS) conversely allows designers to hock products on the website, giving them instant access to millions of customers that an independent website might never attract. Even a novice designer can quickly set up a shop, design a shirt, and within literally minutes have a fully functional store with up to hundreds of items for sale. The ability to attract high quality designers could provide a competitive advantage not available elsewhere.
Full Year 2012 Highlights
CafePress provided the following operational highlights for 2012:
Net revenues totaled $217.8 million, compared to $175.5 million in 2011.
Adjusted EBITDA was $17.6 million, compared to $18.7 million in 2011.
Gross profit margin was 41.0% of net revenues, compared to 42.9% in 2011.
GAAP net loss was $(0.1) million (including stock-based compensation, amortization of intangible assets and acquisition costs), compared to net income of $3.6 million in 2011.
GAAP net loss per diluted share was $(0.01), compared to net income per diluted share of $0.16 in 2011.
Non-GAAP net income (excluding stock-based compensation, amortization of intangible assets and acquisition costs) was $8.0 million, compared to $8.4 million in 2011.
Non-GAAP net income per diluted share was $0.48, compared to $0.56 in 2011.
While the company continues to grow, the growth is not hitting the bottom line, as earnings per share continues to decline. The company guided towards an average of $0.15 for 2013 after 2012 saw a slight drop from the $0.56 earned in 2011.
CafePress completed the acquisition of EZ Prints to drive the expansion of corporate shops that adds to several other deals in the year.
Both Shutterfly, Inc. (NASDAQ:SFLY) and VistaPrint Limited (NASDAQ:VPRT) have been favored by the markets with higher valuation multiples.
Shutterfly provides a focus on customizable photo books, cards, and gifts based on personal photos, while Vistaprint empowers small businesses and consumers with affordable, professional options that make an impression, such as business cards and other logo-based items to promote a business.