Build-A-Bear Workshop, Inc. (NYSE:BBW) Q3 2023 Earnings Call Transcript

Greg Gibas: And then as my follow-up, really nice to see the e-commerce demand growth outpacing overall and then also the expectation for the increased store count this year being at the high end of the previous range,and I guess the question is kind of a two parter. What are maybe the expectations for the e-commerce business heading into the holiday season like relative to maybe performance at your locations, like you expect it to continue outperforming like we saw in Q3? And then along those lines, where are you seeing attractive maybe new brick-and-mortar locations? Like I said, it’s coming in at a faster pace and expecting to be 30 new stores this year. Curious if like we would expect a similar range next year, maybe 20 to 30, anything you can share there would be helpful?

Sharon Price John: In general terms, as we noted, the guidance still is inclusive of the best year, the profitable year in our history. We’re still looking at a record breaking year for 2023. And as we noted, both REV and pretax were record breaking through the first nine months for the third quarter. So we want to be careful that we’re not implying that the guidance shift is saying that we’re going to be down for the year. We’re expecting to grow for the year and that is inclusive of — we expect, of course, the web and our North American stores and our retail footprint to be up, that has to be a part of the equation for us to do that. But on the store count evolution and growth, we too are quite pleased with the expectation of the 30 stores by the end of the year.

And we are — as we noted in the call, pipelining additional stores and we’d hope to be able to share some more store count information with you at the end of the next call when we’re planning out providing guidance for 2024. And we also shared that we expect to see some growth in Continental Europe based on the success that we saw in our Hamley’s relationship in Milan.

Operator: The next question is coming from Steve Silver of Argus Research.

Steve Silver: It’s also reiterating, it’s great to see that the guidance for the new location adds trending to the higher end of the previous range. It’s also great to see the positive impact that the expanding footprint is having on company gross margins. Just trying to get a sense, without looking for any guidance for 2024, just given the fact that looks like your pipeline for new locations maybe has brought some of those opportunities forward to launching in the second half of 2023. I’m just trying to get a sense as to your time frame for the potential for some of these newer location openings to contribute to 2024 results, or maybe it’s a little bit slower of a build. And then also maybe if there’s anything you could speak to just in terms of the broader macro trends that you might be seeing in some of these markets where some of these opportunities were chosen to be moved forward given all the retail challenges out there.

Sharon Price John: Well, as soon as we open the stores and start our marketing, we expect to see positive contribution from those stores. So you kind of look at the calendarization of those and there will be some we’ll be anniversarying across the year as we opened them in the prior year. But they’re usually — well, that’s our plan, they work right out of the gate. And most of the time, based on the fact that we’re substantially 100% profitable, most of them do or we mitigate them quickly to the best of our ability. But yes, we have a very strong store process, which gives us the confidence to tell you the ranges that we’ve been able to provide over the last few years of the combination of our corporately operated and partner operated stores and now some even increasing franchise stores.

So that’s a very, I think, strong and important part of our model. As I noted in my remarks that Build-A-Bear workshop experience is the key part of our difference and how we create these valuable relationships with our guests. And then the next piece of that is the integration of that with all of the digital technology that we talk about and the CRM and the loyalty strategy, which is why our strategy is what it is. The expansion of the store footprint, followed by the evolution of the digital transformation, which integrates everything that we do. So on the macroeconomic front, I mean, I think we’ve shared about as much as we know in that there’s seem to have been some macro softness out there when you look at some of the reports in a number of sectors starting in the late — what would be our fiscal third quarter, and it continued a little bit into the early parts of November.

As we noted, I think Voin went into more detail in his script a little bit of a turn and the trend and I noted it as well, going into the whole Black Friday, Cyber Monday time frame. And as we’re turning the page on to December, which these next few months, as you know, in retail in a business like ours, the combination of retail toy represent the vast majority of the quarter for us. We’re happy to be going into it with a little more momentum.

Operator: [Operator Instructions] The next question is coming from Nancy Frana of 1492 Capital Management.

Nancy Frohna: My question really is about the Glisten movie and the release of it early and then the pulling back of it due to the competitive movie slate. That, coupled with the results that can you attribute to sales or the sales results that you can attribute specifically to that movie. Can you discuss that a little bit more?